OTS – WEB DESIGN PRINCIPLES

For the author of the guide on web design, what is the first consideration when designing a website?

Purpose

To achieve simplicity in a design, the author recommends using fewer than how many colours?

5

The author suggests a maximum of how many fonts per website?

3

In your own words, why is an ‘F’ shape pattern commonly used for web page design?

Studies have shown that an F pattern is how humans are most likely to read, so up and down and then from there along horizontal lines. This means people will find the page easier to read too.

Explain in your own words, what is meant by ‘visual hierarchy’ in web page design

Ordering elemets (pictures, paragraphs etc) in a specific way, this can be done in many different ways. This is done to show the reader where the most important information is.

A grid based layout is commonly employed in order to

To do all of the above things

(Keep content clean and organized, to impose order and legibility to content, to be aesthetically pleasing)

What other factors are important to consider in order to keep a website user friendly and functional? Think of as many additional factors as you can

Imagery, content, load time, mobile friendly.