I had been recommended by a friend to use a site called ‘namelix’ which would supposedly generate a company name, however I found this to be a real struggle because it used common ending for example ‘von’ was used at the end of a lot of company name’s however I feel this sounds too much like ‘Avon’ which is a very different company to the one I may start. The website also clearly uses your location without asking before, as one of the company names was ‘Torrinton’, when there is a small town called ‘Torrington’ very nearby to me.
The only name that really stood out was ‘Exmourst’ which appealed to me because of the length and the meaning behind it. The ‘ex’ could stand for Exeter or Exmoor and the second half ‘mourst’ doesn’t really have a meaning when I searched for it however it sounds similar to more and more is a positive word and overall it doesn’t seem like a bad name. If I were to use this name at the moment I am unsure weather I would call the company just simply exmourst or exmourst media, I feel like adding media at the end gives the company a ‘sector’ as such and people would then assume it’s a media company straight away, where this isn’t as apparent with the singular word, but at the same time I feel like there are many companies which end with the word media and if I were to start a company I would want to stand out from the crowd and have a different name, so adding media at the end has its pros and cons.
The website ‘namelix’ also gives some graphic templates of what the name could look like written as a logo, I have attached a few examples below.
The one that I find most appealing and that catches my eye the most is the one on the left, I think this is probably because of the colours that are used, however I do prefer the middle one in the fact that it is all in capitals and that it uses a fancy font graphic where it looks like paper is folded over on itself.
I would probably use the same or similar method like Google, so if you needed a square logo for a website icon for example just use the E from exmourst for that purpose, other than that I would write exmourst everywhere else.
Bradley Smart 